One company’s engineering team was tasked with completing a multi-billion-dollar project… based on a Final Investment Decision (FID). That same FID was revised five times.
The engineering staff still had to meet their SMART goals—complete plans by end-of-year—even when the project scope changed mid-cycle.
“Dozens of people worked overtime to meet outdated goals—only for their work to be erased the next quarter,” Paul writes.
This is the trap of time-locked goals in fluid situations. If goals don’t account for change, they destroy value instead of adding it.
