Dumb Results
Best Selling
Award Winning
Best Selling
Award Winning
Best Selling
Award Winning
Best Selling
Meet Paul Cardinal
Paul Cardinal is a seasoned engineer and management thinker with decades of hands-on experience across multiple industries. Known for his sharp wit and fearless critique of corporate orthodoxy, Paul weaves together historical insights, personal anecdotes, and practical advice in a way that’s as entertaining as it is enlightening. He’s here not just to challenge the system—but to help make it smarter.
Smart Goals, Dumb Results
From Cub Scouts to Mega-corporations, SMART Goals are the ubiquitous gold standard for goal setting. In concept, SMART goals provide sharper focus for vague ideals.To see how this works, or as is often the case, does not work, traditional SMART goals are interspersed with classic tails reframed as SMART goals, infamous historical events are traced to SMART goals and commentary is provided on large scale goals suffering from SMART tunnel vision.
Happy Readers
